Legendary is definitely behind this, and we’re excited that it’s them. It’s still early, but we’ve been working on this deal for the last nine months. The next step is to flesh out what the show is going to be and then sell it to a cable network or Netflix or Amazon. They’re going to get a director and a showrunner. But in our working with Legendary, they’re putting a writer on this. Without going into too many details, that’s the direction we’re leaning toward going. You want to own something because you want to see it again. … In terms of the scale, it’s more like music. You want to see it a second time, maybe even a third time. Except, it means that instead of just watching the episode once, you’ve suddenly imbued it with more value because of that second screen. It plays in really well with a Netflix kind of distribution, where you can binge. Your second screen experience should almost make you want to re-watch that episode again. Let’s say your first screen experience is an episodic story that plays out. That second screen experience - Blake and I talk about it this way. How it’s evolved in our heads over the years is that it should actually put more value into the first screen. But I don’t think the tablet and the experience of the second screen should take you away from the first screen. It’s easy to say that a lot of people use their tablets while they watch TV to fill the space where the story gets a little slow or it goes to a commercial. But our goal in all this isn’t to take away the attention from the first screen. Miller: We have some ideas that may be a little different as far as transmedia and where we want to go. We experimented with this stuff, and for the most part, it was exploring this idea of a crossover between what Cyan does so well - immersive environments - and film and television programming. Lewin: To illustrate, one of the things Rand did for us at Turner was create the Wizard of Oz, where Dorothy’s house comes down, actually making that 3D environment with the idea that people would be watching a film and then moving over to an immersive environment. We’ve had a lot of interesting ideas for that second screen. But the seeds for what this would become were planted. The news people tended to frown on that idea. We basically thought we would have all of CNN at our disposal. We had some crazy ideas for transmedia back then. We worked with Blake when he was at Turner, working with a lot of ideas that kept coming up. Rand Miller: Blake and I have a lot of history playing with this idea. We’ll take Myst to the depth Rand always has wanted to see it reach. Can you talk about how it’s a transmedia project?īlake Lewin: What we’re excited to talk about is that in our work with Legendary, we’re hopefully going to create an entirely new transmedia property. GamesBeat: It sounds like this is more than a TV show.
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